What do you do when you combine a thirst for knowledge with a passion for the entrepreneurial road? For Lori Osterberg, it means becoming a serial business owner that provides valuable products and services to a whole new generation of entrepreneurs. As co-founder of Vision Business Concepts Inc., she has showcased her knowledge and talents throughout many media sources, including the Denver Business Journal and numerous trade publications, and speaks regularly at association meetings, keynote presentations, and various adult training opportunities.
How it all began
Lori’s entree into the entrepreneurial arena began as most often do – in the more traditional corporate lifestyle. After graduating from University of Colorado at Denver with a Masters degree in Financial Management, Lori worked in banking, accounting and auditing. It didn’t take her long to realize that her more creative side was being left unchallenged. While still working full-time, she co-founded Eyes on Photography, Inc. with her husband, Andrew.
Eyes On Photography Inc. started out as a storefront studio, photographing everything from portraits to weddings to commercial work. In the mid 1990’s, through a series of life changing events, Eyes On Photography changed its focus, and became one of the premier virtual wedding photography studios. In a matter of three years, they specialized in 
wedding photography, closed their commercial location, created a virtual studio online to reach people around the world and proceeded to double and even triple sales from one year to the next. Then in 2002, she created her first gift book Being A Bride, her first published work dedicated to the love and feelings of Being A Bride. She has received numerous awards for her photography and her album designs, and has received several recognitions from PPA’s AN-NE awards program.
It was through Eyes on Photography that Lori discovered her penchant for marketing. The Internet brought on great success for her from the late 1990’s on, and she is now sharing that knowledge with others.
Her success with Internet marketing led her to create a marketing mentor firm. In 2001, she co-founded Vision Business Concepts Inc., a firm that mentors and provides online marketing expertise to businesses around the world. From designing websites, to learning the best search engine optimization techniques, to using blogs to gain traction in the online world, to focusing in on using social media as a tool to expand a small business, Lori works to understand the best strategies available to a small business owner.
Moving forward
From early on in her career, Lori discovered her writing style, and continues to list writing as one of her largest passions.
It started with her first book, Being a Bride, and has been building ever since. She continued with her second book, Studio Without Walls, which morphed into dozens of successful online training guides, articles, and reports on marketing strategies for the small, creative business owner. Her goal is to keep her writing style fun and fresh, always remembering it’s the busy small business owner that needs the most help in moving from dream to concept to success.
In addition to her writing, she teaches in traditional environments, such as association meeting and keynote presentations, and has also turned towards using technology to its greatest ability. Watch her schedule, and you’ll find a webinar or teleclass with Lori’s name on it.
And if you want to know how to build a small business on a shoestring budget, watch for her tips on social media platforms like Facebook and Twitter. There’s just something different in being a small business owner. Many large SEO firms put their primary focus on small to medium sized businesses that have huge marketing budgets to spend. Lori prefers to keep her training and products specifically designed for the budget conscious small business owner.
Lori is a Denver, Colorado native, and enjoys the lifestyle the Rocky Mountains provide. She currently resides in Denver with her husband and daughter Fallon. Outside of work, she enjoys traveling, gardening, reading and volunteering at her daughter’s school.
To keep up with Lori, you can read about her in one of her blogs: VirtualPhotographyStudio, VisionOfSuccess, or TheSocialGhost or connect with her through LinkedIn, Facebook or Twitter. Watch for her iPhone and iPad apps coming soon.
